Wilfredo Ulacio
Chef · Founder · Miami

I build hospitality concepts.

Chef and founder. The creative behind Keik — the happiest, pinkest bakery-restaurant in Miami — and a growing family of concepts.

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01The origin

It started at home, in 2020.

No name yet. A home kitchen, a pandemic, and one stubborn idea — the happiest, pinkest bakery-restaurant in the world. We sold cakes from home and people kept coming back. From Brickell to Doral, that idea became Keik: restaurants, a bakery, a franchise — and a way of building that we keep repeating.

Wilfredo Ulacio and Alejandra Romero
Ale & Wil — founders of Keik
02The work

Concepts we've built.

Each one started the same way — an idea, a kitchen, and a system to make it real.

Restaurants & bakeshop. The flagship — three locations across Miami.
Flagship
Wholesale baking at retail scale for major grocers.
Production
Cucina e vino. A new Italian concept opening in Miami.
Opening
Brown-butter cookies, shipped nationwide.
Launching soon

And more — concepts built for other owners, under NDA.

Ale and Wil
Partners
Ale & Wil. Side by side in every concept.
03The craft
Wilfredo Ulacio, pastry

Pastry first. Always.

Fourteen years at the bench taught me what holds every concept together: the product has to be exceptional before anything else matters. Menu, margins, team, and the playbook that lets a place open again — all of it starts with something worth coming back for.

$8M+Annual revenue
3Restaurants
80+On the team
14Years in the field
2Books published
Featured in Forbes · Yahoo Finance · Telemundo · Miami New Times
Contact

Let's build the next one.

wil@keikbakeshop.com