Fourteen years, from a first kitchen to a group of brands.
Accounting, then pastry, then a company of his own.
Trained as a pastry chef
After an accounting degree in Venezuela, Wilfredo earns his higher certificate in professional haute cuisine at La Casserole du Chef — and commits to pastry.
Brand ambassador, KitchenAid
Represents KitchenAid across Colombia, meeting and exceeding sales targets and working with cross-functional teams on product and strategy.
Executive Pastry Chef in Miami
Joins Bocas Group in Miami as Executive Pastry Chef and creative marketing lead, developing menus and training pastry teams across a multi-restaurant group.
Founds his own brand
Launches Keik from a home kitchen and, in parallel, consults on menu and concept for other restaurants — becoming CEO and Founder of what grows into a multi-brand group.
Published author & speaker
Co-authors his first book, launches an online course, and is invited to speak on franchising at Florida International University.
A second book
Publishes “La dulce historia de Keik Bakeshop”, telling the story of building a hospitality brand from the ground up.
Goldman Sachs 10,000 Small Businesses
Selected with a scholarship through Miami Dade College for Goldman Sachs’ national program for growth-stage business owners.
Leading a multi-brand group
As CEO he leads 80+ team members and $8M+ in annual revenue, with product in major supermarkets and coverage in Forbes, Yahoo Finance and Miami New Times.
